Amazon’s Prime focus problem

Stephen Hackett shares his thoughts on Amazon Prime, and I agree with everything.

…Prime is so much more than shipping, and at the end of the day, I think Amazon should be doing a better job at pitching that. The shotgun approach currently in use leads to confusion and can be downright overwhelming at times.

There’s so much of Prime that I don’t use, but I sure do love the free shipping on essentially everything I order.