Mad Men’s writers

…are good. It’s a joy to watch/read a talented writer’s work.

In summary: in a single reference, Matt Weiner manages to allude to a possible upset for the reigning champion Draper, add an integration angle, and add historical context by quietly noting the ascent of football to the front of the American viewing palate. If you wonder why people on the internet write so much about Mad Men, this is why: you can unfold one casual reference into a full dinette set with ease, and then have a substantial meal on it.

via THE DEEP SIGNIFICANCE OF A REFERENCE TO THE 1968 COTTON BOWL – Every Day Should Be Saturday.