Time Inc. to Start 120 Sports, a Digital Network, With Pro Leagues

I want to go all-in with 120 Sports. It has some promise, but the execution is off to a rough start.

I’m the market 120 Sports is trying to hit. I follow a certain team in every sport and stay up-to-date with as much as I can elsewhere, if only for the watercooler-type conversations with my brother about the NBA. I don’t, however, pay for cable. I don’t watch SportsCenter (still listen to PTI and Around the Horn podcasts — more on that later). I subscribe to the NHL’s Game Center and MLB.tv. My brother is in the same boat, subscribing to the NBA’s offering. I use an over-the-air antenna to pick up all major NCAA/NFL games.

It works for me. I can get highlights on the web, I can listen to talk radio on my phone and I can read anything I please.

There still is an opening for the downtimes when I used to simply catch whatever ESPN or Fox Sports was airing. Even amidst the ESPN era that is dominated by sports I don’t follow as closely, I still find time to listen to Around the Horn and Pardon the Interruption. Kudos to ESPN for making that available — it’s very good commentary from many great sports minds.

120 Sports has the opportunity to do that as well. Maybe even better. By being online-only, there’s opportunity to have dynamic apps — everywhere. To redistribute video segments as podcasts — perhaps allowing users to create custom-playlists. By simply incorporating yourself into all of the tools at our disposal. So far, that hasn’t been the issue. The 120 Sports launch began with no Android support. No Roku app. No Chromecast support. I hope plans for all of these are in development, but this all needed to be ready on launch.

I have a few ideas to keep things moving in the right direction:

  • Get all the apps done — and soon
  • Release all the content as podcasts as well. I don’t always have time to sit down and watch video content, but I can always listen
  • Either add more talent or coach up the current crop. I don’t want to hear football guys talk hockey. Get some specialization
  • I get that these short segments are your thing, but don’t be afraid to create some kind of new show formats. ¬†Give me a reason to specifically tune-in other than a revolving door of highlights and quick talk

There are plenty more, and those could always expand. Either way, this whole thing won’t work until 12o Sports starts to open things up a bit more and get creative. Please do that and not fail.